VIETNAM – AUSTRALIAN STRATEGY COOPERATION: DEVELOPING LALISSE BRANDS, IMPROVING COMMUNITY HEALTH

On March 2, 2019 at Melia Hotel, 44 Ly Thuong Kiet, Hoan Kiem District, Hanoi, a Scientific Conference “Vietnam – Australia Strategic Cooperation: Developing Lalisse brand, improving health copper”.

Vietnam-Australia Scientific Cooperation Conference, developing Lalisse brand in Vietnam

Attending the Conference were: Mr. Nguyen Quoc Trieu – Former Minister of Health of Vietnam, Mr. Shannon Leahy, Commercial Counselor, Ms. Chi Hoang, Business Development Director – Representative of Australian Embassy in Vietnam, Mr. Ian MacKenzie – Sales Director of Lalisse Australia Company, Mr. Chu Van An – Chairman of ALC Group’s Board of Directors with doctors and pharmacists – Representatives of professional agencies and major hospitals in Vietnam like press agencies and media of the two countries.

The cooperation between ALC Group and Lalisse to develop Lalisse brand in Vietnam is considered a new step to promote Vietnam – Australia cooperation in depth. After 46 years of establishing diplomatic relations, economic cooperation between Vietnam and Australia has developed strongly. Australia is currently the 8th largest trading partner of Vietnam and ranks 19th among 125 countries and territories investing in Vietnam. In addition, this cooperation is also of great significance for the Vietnamese pharmaceutical market.

The domestic functional food market is currently in a state of mixed gold, chaotic prices. Every year, the authorities have seized and destroyed dozens of tons of counterfeit TP, even, many functional foods with foreign labels but are actually produced domestically or portable goods of unknown origin. origin. For home-made goods, many manufacturing facilities do not meet GMP-WHO standards, leading to poor quality and safety for users. Official partnerships such as ALC Group – Lalisse not only meet the demand and ensure consumers’ interests but also help orient the domestic TPCN market according to international standards.

Under the agreement, ALC Group will market and distribute exclusive products of Lalisse Australia functional foods and cosmetics such as Lalisse Oyster Max (Lalisse Oysters), Lalisse Prostate Management (Lalisse Prostate), Lalisse Sheep Placenta (Lalisse sheep placenta) in Vietnam. ALC Group is responsible for ensuring quality, preferential policies for agents / distributors, especially reasonable prices for Vietnamese consumers. In addition, ALC Group is also committed to building communication and advertising campaigns to spread Lalisse brand name to the distribution system of ALC Group and Southeast Asia market as well as Vietnam. This is a comprehensive cooperation that opens new directions in the development strategy of both groups.

Speaking at the conference Mr. Nguyen Quoc Trieu – Former Minister of Health of Vietnam: “I am very pleased to witness the cooperation between the two businesses of the two countries. The cooperation between ALC Group and Lalisse Australia – one of Australia’s leading cosmetic and pharmaceutical brands will contribute to bringing high quality products to the care and protection of Vietnamese health. At the same time, official distribution contracts will help to limit the situation of portable and unidentified goods in the market, causing tax losses of the state, difficulties in management for agencies. functions and directly affects consumer interests. Besides, the cooperation,

Also at the conference, Mr. Shannon Leahy, Commercial Counselor, Australian Embassy in Vietnam said: “Since establishing diplomatic relations in 1973, Vietnam and Australia have built strong relationships and essentially on the basis of mutual respect and common interests. The similarity in security, economic as well as people’s social exchange benefits is becoming a foundation for the two countries to strengthen relations and cooperation. Vietnam – Australia Comprehensive Partnership, established in 2009 and upgraded to a strategic partner in 2018 is a testament to the efforts of the Government and people of the two countries to join hands to build bilateral relations. . And with the cooperation between ALC Group and Lalisse Australia the relationship between Vietnam and Australia will be further strengthened. Not only help boost the economy of the two countries,

Speaking at the conference before the signing ceremony of the exclusive distribution contract between ALC Group and Lalisse Australia, Mr. Ian MacKenzie – Sales Manager of Lalisse Australia Company said: “Lalisse Australia always pays attention to investing in research and development. products with a team of leading experts, modern machinery and equipment and standardized materials. Lalisse’s manufacturing process follows NICNAS standards, one of the strictest standards of the Australian Ministry of Health. Therefore, for 20 years, Lalisse Australia has become one of Australia’s leading cosmetics brands. We expect the cooperation with ALC Group will help the high quality products – the results of the study of Lalisse’s feat come closer to the Southeast Asian market as well as Vietnam ”.

Also at the conference, Mr. Chu Van An – Chairman of ALC Group’s Board of Directors said: “The signing event with Lalisse Australia – Australia’s leading pharmaceutical and cosmetic group is one of the strategic steps. ALC Group aims to become one of the leading pharmaceutical and cosmetic distribution units in Vietnam. In Vietnam, Lalisse products are well known and received positive reviews, but these products are often sold in the form of notebooks that are not eligible to determine quality and source. origin. That is why ALC Group is more determined to bring genuine products to Vietnam. ”

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